All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account The company declined to disclose annual revenue. The brand's annual retail sales were $175 million in 2019. “It makes me so happy to see how much people are liking it.”Ĭorrection: An earlier version of this story said My/Mo Mochi had annual revenue of $175 million in 2019. “It’s taken 25 years for mochi ice cream to become an overnight success,” said Friedman. While his former company is no longer a family-run business, Friedman is proud of how popular his creation has become. It’s still ice cream but it’s taking it in a new direction.” “Consumers want to see something different. “The ice cream category has been on a decline the last few years,” he said. Today, My/Mo Mochi is the leading brand.”ĭarren Seifer, a food and beverage industry analyst with market research firm NPD Group, said mochi ice cream is bringing much-needed energy to the freezer aisle. “So we changed the company name, hired the right sales and marketing people, and invested in branding and distribution. It was a great product that 80% of consumers had never heard of,” said Roellig. “When we bought it, their mochi ice cream was in less than 1,000 stores. Friedman, who took over the family firm, sold it to California-based private equity firm Century Park Capital Partners in 2015, which closed down the bakery and focused on building the mochi ice cream business.Ĭhip Roellig, managing partner with Century Park Capital Partners, declined to disclose the purchase price. The ice cream was generating “tens of millions” in annual revenue by the time Hashimoto passed away in 2012.
How he got 200,000 people to buy ugly fruits and vegetables
“We are reaching the masses where they shop.” “We are in Target, Kroger, Walmart and everything in between,” said Barnett. My/Mo Mochi is now available in 20,000 stores nationwide.
#My mo mochi portable#
They’re also sold individually in portable freezers that Barnett calls self-serve “ice cream bars.”
#My mo mochi free#
My/Mo Mochi ice cream (which is gluten free and some varieties are dairy free) is produced at a manufacturing facility in Los Angeles and sold in packages of six. The My/Mo Mochi brand launched in 2017, two years after Barnett joined the company after leaving his job as CMO of bottled water company JUST Goods. “We just retooled and adjusted it for today’s consumers,” he said. My/Mo Mochiīarnett recognized the inherent appeal of mochi ice cream to Millennials, a group he calls “a snacking generation.” Mochi is a portion-control snack of about 110 calories per ball, easy to hold and eat on the go. Mochi ice cream, a ball of creamy ice cream encased in pillowly rice dough, has gone from niche to mainstream with American consumers.
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